The Peachy Pulse – July 2025: Mid-Month Check-In

Progress Check

We’re halfway through July and sitting at just over $12K in revenue — roughly 75% of the way toward our ~$16K monthly goal.

Progress Toward July Goal:
▰▰▰▰▰▰▰▰▱▱
$12K / $16K

The catch? That last $4K might be tough. I’ve got a vacation coming up and I’m currently wrestling with whether to bring the laptop. Leaning yes… 😅

What’s Been Working

• The Chat Bot is officially live — customers can now ask questions (and actually get answers) directly on the site. I’ll share more soon, but early signs are promising.

• A string of mid-sized jobs have kept margins clean and operations stress-free.

• Megatron has been a difference-maker yet again. If you missed the full saga, this post breaks it all down.

• Repeat customers started trickling back — always a good sign that the brand is sticking.

Behind the Numbers

• Revenue: ~$12K

• Net Income: ~$4.8K (about 40% margin)

• Gross Margin: ~63%

• Supplies & Materials: higher than normal (~37% of revenue), but calculated

• Labor + Ads: still lean and under control, while staying visible

• No subrentals so far — a clean sweep with our own inventory

Curious if this resonates...
If you're a business owner, how do you actually handle vacation? Do you shut down completely? Sneak in laptop time? Pretend you’re offline and quietly check email under the table?

What’s Next

• Book just a few more quality jobs to close out the goal

• Keep the ops sharp while I sneak away for some R&R

• Share a breakdown soon on how the Chat Bot is helping reduce email volume

• Start prepping for late-summer gear updates and tent refreshes

Your boy is an influencer now 👀
If you're running an event rental biz and want your life to make sense:
👉 https://refer.goodshuffle.com/RamonLuna
Get $100 off your first year of Goodshuffle Pro. I get a small kickback and get to keep pretending I’m a tech-savvy small biz influencer. 😂 Win-win.

Until next time
P.S. Don’t miss out on future updates! Subscribe to the newsletter to stay in the loop.