October 18, 2025 – Daily Recap

I thought today would be light work — just two jobs on the weekend — but the universe had other plans. Nothing went exactly how I expected, yet somehow it still turned into a solid day.

Tent Talk

The morning started with a full load-up for what was supposed to be ten 10x20 pop-up tents. This job had been on the books for months, and honestly, it pushed me to grow. When I first booked it, I only had one 10x20 in inventory. I bought a second one, started marketing our “duo tent package” harder, and even managed to flip a few extra tents along the way. It was all in preparation for this single event.

So, when we rolled up and the client told me they only needed four tents, I had to laugh. It was a beautiful, cool day — I get it. But man, I had just invested in new inventory and scheduled a three-man crew to make sure we crushed it. One of my guys joked, “That’s the universe paying us back for yesterday’s dance floor mess.” He wasn’t wrong.

Even though we hauled extra gear for no reason, the invoice was paid, no refunds were given or expected, and the setup was smooth. Margins ended up around 90%, which is well above target. I’ll take that win any day.

Film Set Pickup

The second job of the day was a quick pickup from a film production that had rented tables and chairs long-term. Fifteen minutes on-site and we were done — easy peasy.

But the numbers told a different story. Margins came in under our usual 80% benchmark, which was a surprise. Between two separate orders (both with rush fees) and a long-term rental rate, I expected a higher profit margin. Turns out, the multiple trips into the city for delivery and pickup ate into the gains. Still profitable — just not as strong as I’d like. Hopefully, they’ll call again, even though I never actually met the customer (facepalm).

A Midday Pause

Originally, I planned to keep the crew at the warehouse to help with organization between drop-off and pickup, but since the schedule shifted, we ended up taking a 4-hour break. I headed home, played with the kids, and of course — made a few tweaks to the website. It was one of those rare days where things went sideways but still felt right in the end.

Until next time
P.S. Don’t miss out on future updates! Subscribe to the newsletter to stay in the loop.

Your boy is an influencer now 👀
If you're running an event rental biz and want your life to make sense:
👉 https://refer.goodshuffle.com/RamonLuna

Get $100 off your first year of Goodshuffle Pro. I get a small kickback and get to keep pretending I’m a tech-savvy small biz influencer. 😂 Win-win.

Small Biz Hack 💳
If you’re in growth mode and need some breathing room for big purchases, check this out: The Amex Blue Business Plus card has 12 months of 0% APR and comes with a 15k Membership Rewards bonus if you hit the spend threshold. Perfect for when you’ve got gear to buy but don’t want the financial sting all at once.
👉 https://americanexpress.com/en-us/referral/bluebusinessplus-credit-card?ref=RAMONLn23D&XLINK=MYCP

Of course, if you find a better deal for this or any other card, go with that — I’m just sharing my referral code in case it’s useful.

Community for Entrepreneurs 👥
If you’re serious about growth and want to surround yourself with other driven entrepreneurs, join The Morning Meet Up — a daily community led by David Shands where business owners share ideas, wins, and accountability.
👉 myrootabl.com/r/LgxI1p9r?rootabl=peachypartyatl