January 4, 2025 – Daily Recap

Stepping back to see the board

Author

Ramon Luna
January 05, 2026

Today was another long stretch in front of the computer, buried in landing pages and trying to make sense of the bigger picture. It wasn’t exciting work, but it felt necessary — one of those days where clarity matters more than momentum.

Creating Breathing Room

The only decision from yesterday that had an immediate impact was pausing Google ads, and I’m still not fully convinced it was the right move. Spring isn’t far off, and timing matters. But I needed space to clearly see where the money is going and how it’s actually being used. Spending without clarity was starting to feel heavier than the risk of slowing things down.

Fun fact, I believe 2025 was the first year that I let ads run all year. I’ve been advertising from day 1 with low budgets. But I would always pause them when it got cold. I even remember pausing them during the busy season once because I was so overwhelmed (back when I had the luxury of having a job).

Trusting the Long Game

With so much time going into landing pages and organic optimization, I’m hoping this is one of those moments where the payoff comes later. We’re almost five years in, and that history should start working in our favor. For now, it’s all still TBD — but the focus today was on tightening things up and trusting that the groundwork will eventually show up where it counts.

Until next time
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🛠 Tools I Use (and Recommend)

These are the tools that keep Peachy Party ATL running smoothly — from quoting clients to managing logistics to staying organized.

  • Goodshuffle Pro (referral) – My go-to for inventory, scheduling, contracts, and payments. It keeps the rental chaos under control.

  • Gusto (referral) - I’m still learning about payroll, if Im being honest. But Gusto has an easy to use platform and give me the confidence I need t go to the next level.

  • Next Insurance (referral) - We all need insurance! This is a great platform to help you get started.

💳 My Credit Card Stack

These are the cards I actually use to manage cash flow, earn rewards, and soften the blow of big purchases.

US Bank - Triple Cash Card
Updated: November 2025
$500 cash back bonus, 0% APR for 12 months on purchases and balance transfers

Amex Blue Business Plus (referral)
Updated: October 2025
12 months 0% APR + 15k Membership Rewards after qualifying spend.

🎪 Rental Industry Resources

If you’re in the rental world — or thinking about jumping in — these are the channels, tools, and communities I use to keep learning and leveling up:

📚 What I’m Learning From Right Now

A rotating list of the things feeding my brain so I can feed the business.