From Ad Cuts to Speedways: A Day of Pivots and Progress - April 9, 2025

Hey Future Owner,

Day at the GoodShuffle Pro Summit

I spent the entire day at the GoodShuffle Pro User Summit. Walked away with a few solid nuggets that I’ll be putting to use soon. I’m especially eyeing a couple sessions for rewatching — anything that makes the quoting process smoother is a win in my book.

Ad Cut = Traffic Cut

Yesterday, I pulled the plug on my ads. Today? I felt it. Traffic dropped by about half. Definitely a sting. But I doubled down on follow-up emails to help offset the dip. Time will tell how that balance plays out, but at least I stayed proactive.

Networking at Atlanta Motor Speedway

Wrapped up the day at a networking event hosted by the ARA of Georgia — this time at Atlanta Motor Speedway. Got a few helpful tips on generators, which have come up more frequently in quotes lately. Also connected with a few other operators. Good convos, worthwhile time.

Closing Thoughts

It’s all part of the cycle: learning, testing, adjusting. Whether it’s dialing in software skills or figuring out how to replace ad traffic with relationships, the game is always moving. I’m just making sure I stay in it.

Talk soon…