December 23, 2025 – Daily Recap

Quiet day, clearer numbers, better reality

Author

Ramon Luna
December 24, 2025

I didn’t do much moving today unless you count pacing between the couch and my computer. Mentally though, there was a lot of recalibrating happening. One of those days where nothing flashy gets done, but something important finally clicks.

Fixing a Quiet but Costly Assumption

I spent most of the day revisiting some old calculations, and that’s when I realized I’d been shooting myself in the foot without knowing it. For a while now, I’ve been using $1.87 per mile as my cost baseline when evaluating profitability. After combing through my 2025 vehicle expenses, I realized I’d been double-counting my insurance premium the entire time.

Once I stripped that out, the real number landed much closer to $1.14 per mile.

That’s not a small difference. It means profitability across the board has been better than I thought, which is both relieving and mildly annoying. Relieving because the business is healthier than my spreadsheets suggested. Annoying because… well, I’ve been stressing over an imaginary problem.

Still, better to catch it now than keep dragging a bad assumption forward.

Rethinking How I Measure Profitability

While I was already in the numbers, I decided to tackle another thing that’s been bothering me: how I calculate profitability in the first place. Up until now, I’ve been using bottom-line revenue after taxes. The more I thought about it, the less sense that made.

I’m a pass-through entity at the state level. Taxes aren’t really a “business cost” in the way I’ve been treating them. So going forward, I’m switching to revenue before taxes when evaluating profitability. It’s a cleaner number and a more honest way to look at performance.

I didn’t have the mental energy today to go back and apply this retroactively, and that’s fine. Tomorrow can deal with that. The important part is the rule is fixed moving forward.

Messing with a Page That Didn’t Need Help

The other semi-productive thing I did was poke around my lighting landing page. It already performs well from a traffic standpoint, which normally should be a sign to leave it alone. But it’s the off-season, and apparently I enjoy tempting fate.

I added more CTAs, refreshed some images, and tightened up the language. Nothing earth-shattering, but enough tweaks to hopefully turn good traffic into better conversions.

All in all, a low-energy day with high-impact clarity. Not every win looks like crossing something off a list. Sometimes it’s just realizing you weren’t as wrong as you thought.

Until next time
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🛠 Tools I Use (and Recommend)

These are the tools that keep Peachy Party ATL running smoothly — from quoting clients to managing logistics to staying organized.

  • Goodshuffle Pro (referral) – My go-to for inventory, scheduling, contracts, and payments. It keeps the rental chaos under control.

  • Gusto (referral) - I’m still learning about payroll, if Im being honest. But Gusto has an easy to use platform and give me the confidence I need t go to the next level.

  • Next Insurance (referral) - We all need insurance! This is a great platform to help you get started.

💳 My Credit Card Stack

These are the cards I actually use to manage cash flow, earn rewards, and soften the blow of big purchases.

US Bank - Triple Cash Card
Updated: November 2025
$500 cash back bonus, 0% APR for 12 months on purchases and balance transfers

Amex Blue Business Plus (referral)
Updated: October 2025
12 months 0% APR + 15k Membership Rewards after qualifying spend.

🎪 Rental Industry Resources

If you’re in the rental world — or thinking about jumping in — these are the channels, tools, and communities I use to keep learning and leveling up:

📚 What I’m Learning From Right Now

A rotating list of the things feeding my brain so I can feed the business.