Building Smarter, Not Just Bigger - March 26, 2025

Balancing admin, strategy, and the grind of delivery—one tent at a time

Author

Ramon Luna
March 27, 2025

Hey Future Owner,

📊 Thinking Through a 30-Wide Strategy

I’ve been wrestling with the idea of launching a more competitive 30-wide tent offering. The market pricing is tight—almost uncomfortably low considering what it costs to run the job. Still, I built a no-frills landing page for it. It’s live, but won’t be listed on the main site. For now, I’m planning to share it directly with event professionals only.

This might push me to revisit the hybrid tent models. Not my favorite route, but the math may force my hand.

Here’s a quick snapshot of the pricing vs. profit vs. breakeven:

Tent Size

Price

Est. Labor

Gross Profit

Breakeven Jobs (on $9K investment)

30x30

$995

$340

$655

~13.7 jobs

30x40

$1,325

$380

$945

~9.5 jobs

30x50

$1,655

$420

$1,235

~7.3 jobs

30x60

$1,995

$460

$1,535

~5.9 jobs

😬 Regrets at the Condo

Also had a small drop-off today—just 40 chairs and 6 round tables. But it came with a hidden cost. It was at a condominium, which meant elevators, long walks, and no easy loading zone. Rookie mistake: I forgot to charge a portage fee.

This client was price-sensitive, but I’m kicking myself. I could’ve added the portage and let them opt out by doing the hauling themselves. Would’ve saved time, effort, and my back.

I’ll share the final numbers when I pick everything up tomorrow.

🔁 Closing Thoughts

Some days it’s spreadsheets. Some days it’s elevators. But every day is a chance to tweak, test, and get better at this game. Whether it's pricing smarter or charging for the hustle, today’s choices will help shape the business tomorrow.

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Catch you tomorrow with part two of the condo saga