August 2025 – Monthly Recap

Wins of the Month
August was the bounce-back month I needed. After July’s loss, we doubled down — literally — and closed out with nearly $28K in revenue and about $20K in profit. That’s a 72% net margin, one of the best months on record.

We knocked out 15 events (up from 7 in July), landed some larger jobs (top 3 made up ~35% of revenue), and the quote-to-booking conversion rate climbed back up to 17%.

On top of that, August proved that the “cardinal sin” move from my quarterly check-in really did buy me the time I needed. This was the first stretch goal month I’ve actually hit.

Biggest Challenges
Don’t let the numbers fool you — August wasn’t all smooth sailing.

There were moments where the work nearly broke me, literally. Like the day I wrestled with stubborn tent poles that refused to cooperate. Jobs like that remind me this business isn’t glamorous — it’s sweaty, frustrating, and often a test of pure stubbornness.

And even with the wins, I still lost 71 quotes this month. The demand is there, but the gap between inquiries and conversions remains a mountain I haven’t fully climbed.

Lessons Learned

• Stretch goals are possible — but it means leaning into last-minute jobs and saying yes when it’s uncomfortable.

• Vacations need better planning — July reminded me of that, but even in August, juggling inquiries while out of the country was tough.

• Efficiency is everything — lean labor, low vehicle costs, and tight overhead were the difference between breaking even and breaking through.

Behind the Numbers

• Revenue: ~$28K

• Net Income: ~$20K (~72% margin)

• Events: 15

• Conversion Rate: ~17%

• Overhead: ~20% (down from 56% in July)

What’s Ahead
September’s goal is ~$41K — about double what I did in September 2024. That’s the playbook for the rest of the year: keep doubling month-over-month.

August proved the model works, even with vacations and curveballs. But here’s the kicker: hitting September’s target wouldn’t just double last year — it would also set a new record month for 2025.

It’s one thing to double $13K into $27K. It’s another to try doubling $20K into $40K. September will show if August was a springboard into bigger territory… or just a peak before the climb gets steeper.

What I’m Proud Of
August reminded me of why I made the leap 15 months ago. It’s proof that even after tough months, the model works when I lean in.

But the question still lingers: will this momentum carry me into a true second chapter, or was August just a high point before another climb?

Your boy is an influencer now 👀
If you're running an event rental biz and want your life to make sense:
👉 https://refer.goodshuffle.com/RamonLuna
Get $100 off your first year of Goodshuffle Pro. I get a small kickback and get to keep pretending I’m a tech-savvy small biz influencer. 😂 Win-win.

Small Biz Hack 💳
If you’re in growth mode and need some breathing room for big purchases, check this out: The Amex Blue Business Plus card has 12 months of 0% APR and comes with a 15k Membership Rewards bonus if you hit the spend threshold. No annual fees. Perfect for when you’ve got gear to buy but don’t want the financial sting all at once.
👉 Amex Blue Business Plus Referral Link

Of course, if you find a better deal for this or any other card, go with that — I’m just sharing my referral code in case it’s useful.

Until next time
P.S. Don’t miss out on future updates! Subscribe to the newsletter to stay in the loop.